Social Media Consultants

You need to consult experts that can tap into local and global research resources…Social Media consultants that have “been there, done that” and know what works…

Today, your customers, your team and your commercial partners expect two-way interactions to fulfil their personal and commercial needs and desires, and your business processes and organisational culture also need to reflect this new social paradigm to deliver mutually beneficial outcomes.

To achieve this your business company must embrace social media marketing, both externally and within your company at every level.

• External interactions with customers via social media platforms lead to significant improvement in customer experience levels and that holy grail of marketing, viral brand advocacy.
• Internal collaboration with your team and your commercial relationships allows businesses to connect with their key stakeholders, facilitate the emergence of new products, services or ideas and encapsulate valuable intellectual property to give that competitive business advantage we all seek, while growing revenues and saving operating expenses.

Implementing a social media marketing program is more than simply tweeting or creating a facebook account. At Social Media Works, we take a consultative approach, holistically identifying the best social media marketing strategies that are most suited to your company and your customers.

Although every Social Media Consulting assignment is always unique, typically our advice is structured around the following core elements:

• Create a comprehensive plan for your Social Media marketing strategy
• Analyse your current social marketing activities and position across Facebook, LinkedIn, Twitter, YouTube, blogs and Social Media networks specific to your segment or target audience
• Develop hard metrics for measuring your success in Social Media
• Benchmark you against competitor and best practice approaches and solutions
• Identify opportunities to add innovative social components to your other online and offline marketing strategies to increase cross-channel effectiveness
• Recommend policies, organisational structure, resource allocation and responsibilities for social in your company
• Deliver detailed, actionable tactics that will deliver sustained, compelling engagement with your social communities

We also take into consideration the practical realities of available resources (the key element usually being time more than money) and help you develop the best strategies to deliver exceptional ROI’s.

And on a more practical level, we then work with you to implement these strategies. From initial “selling” of the principles in workshops and team meetings through to setting up you social media “presence” on the leading platforms to even managing and executing your regular online interactions on a day-to-day basis.

© Social Media Works 2004-2012