Reputation Management Services

It takes many good deeds to build a good reputation, and only one bad review to lose it…

Our Reputation Management Consultants can help you take back control of your online identity.

Once something has been posted about you or your business on the web, it becomes a permanent part of your online identity. Depending on how visible that information is, in search engine rankings or on social media networks, it can have a significant impact on how you are perceived by prospective customers, business partners and employers.

Online Reputation Management allows you and your business to take control of what people see when they search for you online – promoting the positive news and downplaying the negatives.

How the numbers measure up

• There are now over 163 million blogs and peer review websites on the web
• 78% of Internet users conduct product and services research online
• 24% of adults have posted comments or reviews online about things they buy

What this means for you and your business

Word-of-Mouth research has consistently shown that a person will tell twice many people about a bad experience they had with an individual or a company than a good one. With the advent of online search and social media, however, that figure is growing exponentially.

In fact, with the web increasingly becoming the first and only source of product and service research you can guarantee that a single bad review on a highly visible, authoritative website can and will be seen by prospective customers and business partners. The same is true for positive reviews; the difference is the bad reviews often heavily outweigh the good and this can have a significant effect on your bottom line.

How Online Reputation Management can help

There are two aspects to any Online Reputation Management plan

• The Light Side – proactive positive reputation maintenance
• The Dark Side – crisis management and reputation defence

In both cases our Reputation Management Consultants use leading edge Social Media Management (SMM) techniques to create or promote positive and highly authoritative listings about you and your business which appear on the first few pages of Google, Yahoo and Bing across a number of target keyword phrases.

By promoting these listings, negative comments, articles, reviews, blogs and websites are pushed deeper within search results, where research suggests web browsers rarely venture.

In addition, we develop tactical initiatives to manage how best to deal with positive and negative social media “buzz” from rampant tweeters to Facebook “likers” to bloggers to YouTube video “gems”.

Our Custom Reputation Management Plans

When it comes to Online Reputation Management, we realise that each situation is unique – whether you are looking to take preventative steps to protect your online identity or you have a significant number negative listings across multiple platforms.

Often you will need a custom Reputation Management Program, especially to deal with higher profile issues.

We also offer Reputation Management Packages that provide “core” reputation management services for less urgent issues, general reputation management supervision or for your ongoing preventive reputation management needs.

So if you are looking to reclaim you on online reputation and take control of your brand message Contact Us today. Our ultimate goal is to help you achieve long term sustainable Reputation Management results which will protect you and your business’ reputation for years to come.

Here at Social Media Works, our focus is on assisting you to develop the best social media strategy in conjunction with a tactical social media plan to implement your strategy. Whether you are seeking custom social media consultant services or one of our social media marketing packages, the team at Social Media Works has the experience, expertise and innovative solutions to drive your social media presence and maxmise your Return On Investment (ROI).

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