Premium Social Media Tools

Become part of the Social Media revolution – here are 5 more Social Media tools to add to your artillery.

Following on from our article on the best basic and, more importantly, free Social Media monitoring tools, here are 5 premium Social Media tools to help you monitor your social media marketing activities, assess whether you’re achieving your Social Media marketing goals, ensure your resources are being allocated appropriately and marketing dollars are being spent wisely. Find out more about Social Media monitoring tools to help plan your Social Media marketing strategy:

Sprout Social

Sprout Social is one of the more affordable Social Media tools for small businesses from $9 per month*. The easy to use Web application integrates with Social Media platforms such as Twitter, Facebook, LinkedIn, Yelp and FourSquare and other networks important to your business. The software allows you to monitor your brand, find new customers, build brand loyalty and measure engagement and interaction. A 30-day trial is available.

Tracur

Tracur is one of the most popular Social Media tools for individuals, small companies, large corporations and agencies. Prices start from $18 per month for the basic package which includes 5 searches. The software is sophisticated but easy to use. It allows you to monitor your reputation, track what is being said about your company and understand the influence of these sites to your brand. They even have a money back guarantee.

Trendrr

Trendrr is a business to business Social Media tool which allows you to track what it calls projects which may include a brand and its competitors or a product and the various related product lines across different Social Media platforms. The number of projects you can track depends on the package you choose. They start from $499 per month for a group license. A 14-day free trial is also available.

radian6

radian6 is one of the best premium Social Media tools on the market albeit at a price starting at $600 per month. With this software, you can scan over 150 million+ blogs, 90+ million Tweets, 25k+ online mainstream news sites, 420+ video and image sharing sites and hundreds of thousands of discussions boards, Facebook, Friendfeed, and LinkedIn Answer. High-profile clients include Kodak, Microsoft, Dell, Pepsi and Adobe.

Lithium Social Media Monitoring

This Social Media tool formerly known as Scout Labs allows you to get real-time access to what your customers are saying about you on millions of social media networks including Twitter, Facebook, blogs, forums and video, together with photo sharing sites such as Flickr. If a Social Media site is not already available on their extensive list, you can always suggest they add it. Price on application – a 14-day free trial is available.

Einstein once said that “Not everything that counts can be counted, and not everything that can be counted counts.” While not everything in Social Media can be measurable, these Social Media monitoring tools will help you track your Social Media activities and see whether your business is reaching the Social Media goals you have set. Contact us to find out more about Social Media tools.

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