YouTube

www.YouTube.com

YouTube is an online video community and one of the biggest user generated content websites with 800 million unique users**…

What Is YouTube?

People are watching over 4 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 60 hours of video is uploaded to YouTube.

“Founded in February 2005, YouTube is the world’s most popular online video community, allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.”

YouTube

YouTube provides an online video forum for people to easily upload and share video clips. People can find video tutorials, watch music video clips, see first-hand accounts of current events or have a front row seat at an international fashion show. YouTube provides a much needed platform for unsigned artists, budding filmmakers or undiscovered talent. Through this visual medium, users can connect with a filmmaker across the other end of the globe. YouTube makes the world a much smaller place.

YouTube is one of the biggest user generated content websites. The viral nature of YouTube allows users to easily share YouTube videos via Facebook, MySpace, blogs, websites, mobile devices and email. A new video can be sent around the world in only a matter of minutes. But YouTube isn’t simply about video sharing. By allowing comments on your YouTube channel, you can build an online community, create a positive association with your brand and drive traffic back to your website.

YouTube – Fast Facts

Important things you need to know about YouTube include:

• Every minute, 60 hours of video is uploaded to YouTube
• The demographic of YouTube is 18-55, evenly divided between males and females, and spanning all geographies
• 52 percent of 18-34 year-olds share videos often with friends and colleagues
• People are watching 4 billion videos a day on YouTube and uploading hundreds of thousands of videos daily

YouTube – Social Media Features

Social Media Works can enhance your YouTube company page with:

• Branded YouTube Channels with a customised channel banner, watch banner, side column image and connect box icons
• YouTube’s settings, themes and colours can be edited and modules can be added to enhance your brand
• YouTube Insight data analysis
• Video SEO (Search Engine Optimisation)

*As at 28 March 2011

** As at March 2012

© Social Media Works 2004-2012