Your Company Blog

Company blogs allow companies to have a voice and engage in rich conversations with people important to your business …

What are company blogs?

Leading blog Search Engine Technorati currently tracks 50000+ influential blogs and niche social networks in the blogosphere.*

“As social media continues its meteoric ascent, newly empowered consumers wield more control than ever before. Although retail sales are dominated by brick and mortar stores, the influence of the Internet on offline purchases is becoming increasingly important. Retailers must listen to and engage their customers through social media by participating and encouraging conversations. The end result will improve customer service and will help turn loyal customers into passionate advocates.”

Nielson

A corporate or company blog can allow accessibility to key players in your company like the CEO or managing director. They give you the opportunity to write articles that resonate with your target audience, position you as an expert in your industry and show a human side to the business. Blogs give your company a voice and promote transparency and honesty. They allow your customers, clients and other people important to your business to be given a rare glimpse into the daily workings of your organisation.

But a company blog is not a monologue and merely feeding information about your products and services. By allowing comments but also actively responding to comments and feedback, your blog turns into a rich conversation. Having a company blog gives you a good opportunity to tap into the minds and thoughts of consumers who can provide valuable feedback and market research for your brand. As well as being a great communication tool, company blogs also help the Search Engine Optimisation of your website.

Blog – Fast Facts

Important things you need to know about blogs include:

• leading blog Search Engine Technorati currently tracks 50000+ influential blogs and niche social networks in the blogosphere
• there are over 22 million WordPress publishers as of February 2010
• according to Quantcast, around 250 million people visit one or more WordPress.com blogs every month, and they view over two billion pages on those blogs
• WordPress.com users publish about 350,000 new posts on an average day

Blog – Social Media Features

Social Media Works can enhance your blog with:

• website design
• SEO copywriting
• Search Engine Optimisation
• other brand building applications

*As at February 2011

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